The Revenue Recipe
<p>The Revenue Recipe Podcast is your insider's guide to B2B business growth. Each episode reveals proven strategies and systems honed over decades of real-world success. Our expert hosts don't just share advice – they break down the exact ingredients and methods that drive predictable revenue growth. Join us to learn the right way to build scalable marketing and sales systems that minimize risk while maximizing results.</p>
All Episodes
Building a B2B Growth Tech Stack with Kenan Rappuchi
<p><span>Welcome to Episode 7 of The Revenue Recipe.</span></p> <p><br></p> <p><span>In this episode, host Ben Wiggins sits down with Kenan Rappuchi from Sellerant, to discuss the essential considerations for founders when building a B2B growth tech stack. From choosing the right CRM to understanding integrations, onboarding, and adoption strategies, Kenan shares practical insights to help businesses scale effectively.</span></p> <p><br></p> <p><span>They also cover budgeting for CRM setup, ensuring data security, and aligning your tech stack with your business model to drive long-term growth.</span></p> <p><br></p> <p><span>Whether you're launching a startup or scaling an established B2B company, this episode is packed with actionable advice.</span></p> <p><br></p> <p><span>Don't miss the 75% discount for qualified startups on HubSpot for Startups and insights on Sellerant’s Growth Hero onboarding program.</span></p> <p><br></p> <p><span>Tune in to Episode 7 of The Revenue Recipe and subscribe for more expert insights!</span></p> <p><br></p> <p><strong>Host: </strong><span>Ben Wiggins</span></p> <p><strong>Guest: </strong><span>Kenan Rappuchi, Founder and CEO of Sellerant</span></p> <p><br></p> <p><strong>Time Stamps & Show Notes: </strong></p> <p><span>(00:00 - 00:36) Intro to B2B Tech Stack</span></p> <p><span>(00:37 - 01:18) Choosing the Right CRM</span></p> <p><span>(01:19 - 02:41) Salesforce vs. HubSpot</span></p> <p><span>(02:42 - 03:48) HubSpot & Inbound Marketing</span></p> <p><span>(03:49 - 04:29) CRM Marketplace & Integrations</span></p> <p><span>(04:30 - 06:19) CRM Selection Factors</span></p> <p><span>(06:20 - 08:42) CRM Implementation Best Practices</span></p> <p><span>(08:43 - 10:27) Risks of DIY CRM Setup</span></p> <p><span>(10:28 - 13:07) CRM Pricing & Discounts</span></p> <p><span>(13:08 - 14:49) Onboarding & Setup Costs</span></p> <p><span>(14:50 - 16:16) Celerant & HubSpot</span></p> <p><span>(16:17 - 18:26) CRM Data Security</span></p> <p><span>(18:27 - 19:55) Ownership of Tech Stack</span></p> <p><span>(19:56 - 21:24) Key Takeaways and Closing</span></p>The Messaging Mistakes Holding Your Business Back
<p>Welcome to episode 6 of The Revenue Recipe. In this episode, host Ben Wiggins sits down with Kenan Rappuchi, Founder and CEO of Sellerant, to discuss the foundational role of messaging in business success. Kenan explains why many companies struggle—not because they lack a great product, but because they fail to communicate their value effectively. He dives into the importance of crafting a clear, compelling core brand message and how businesses can refine their positioning to attract the right audience.</p> <p><br></p> <p>Ben and Kenan also break down Sellerant’s 11 Steps to Clarity, exploring how businesses can structure their messaging to resonate with customers at every touchpoint. From common missteps to practical strategies for implementation, this episode provides actionable insights for founders, marketers, and business leaders looking to sharpen their brand communication.</p> <p><br></p> <p>Tune in to Episode 6 of The Revenue Recipe and discover how to create messaging that drives growth and engagement. Be sure to like, comment, and subscribe!</p> <p><br></p> <p>To learn more about Sellerant, visit: https://sellerant.com/ </p> <p><br></p> <p>Host: Ben Wiggins</p> <p>Guest: Kenan Rappuchi, Founder and CEO of Sellerant</p> <p><br></p> <p>Time Stamps & Show Notes: </p> <p>(00:00 - 00:40) Introduction</p> <p>(00:41 - 02:45) Skills Over Strategy</p> <p>(02:46 - 06:27) Why Business Struggle</p> <p>(06:28 - 10:32) Common Missteps</p> <p>(10:33 - 16:52) The Founder’s Conversation</p> <p>(16:53 - 22:54) The Dos and Don’ts of Implementation</p> <p>(22:55 - 23:26) Closing</p>Building the Ideal Customer Profile with Kenan Rappuchi
<p><span>Welcome to Episode 5 of The Revenue Recipe! In this episode Ben Wiggins chats with Kenan Rappuchi, about Ideal Customer Profiles and their importance to business.</span></p> <p><br></p> <p><span>They discuss in detail how to build the Ideal Customer Profile, breaking it down in understandable terms. They dive into the growing world of generative AI and how business owners can use AI to their advantage when building ICP’S. In this episode you’ll also learn the importance of understanding your audience and how you accomplish that.</span></p> <p><br></p> <p><span>This episode is all about understanding the people around you and how you can use that to benefit your business and your leadership.</span></p> <p><br></p> <p><span>Don’t miss this opportunity to learn from one of the best in the industry–tune in to Episode 5 of The Revenue Recipe. Be sure to leave a like, comment, and subscribe!</span></p> <p><br></p> <p><span>To learn more about Sellerant, visit: </span><a href="https://sellerant.com/" rel="nofollow">https://sellerant.com/</a><span> </span></p> <p><br></p> <p><strong>Host: </strong><span>Ben Wiggins</span></p> <p><strong>Guest: </strong><span>Kenan Rappuchi</span></p> <p><br></p> <p><strong>Time Stamps & Show Notes: </strong></p> <p><span>[00:00 - 1:35]: Introduction</span></p> <p><span>[1:36 - 6:52]: Defining and discussing Ideal Customer Profile</span></p> <p><span>[6:53 -11:25]: Using AI to understand customers </span></p> <p><span>[11:26 - 16:12]: Building out ICP’S</span></p> <p><span>[16:13 - 20:45] Differentiating different dynamics </span></p> <p><span>[20:46 - 23:10]: One thing a business owner should know about their Ideal Customer Profile </span></p> <p><span>[23:11 - 28:00]: Managing dynamics and personalities within a company </span></p> <p><span>[28:01 - 28:35]: Knowing your audience through data </span></p> <p><span>[28:36 - 31:35]: What comes after knowing the ICP </span></p> <p><span>[31:36 - 32:31]: Evolution in business </span></p> <p><span>[32:32 - 32:54]: Outro</span></p>AI-Enabled Growth Acceleration: The Future of Go-to-Market
<p><strong>Click here to learn how to maximize your go-to-market strategy: </strong><a href="https://pages.sellerant.com/rrp-hubspot-systems" rel="nofollow"><strong>https://pages.sellerant.com/rrp-hubspot-systems</strong></a></p> <p><br></p> <p><span>Welcome to episode 4 of The Revenue Recipe! In this episode, host Ben Wiggins sits down with Kenan Rappuchi to explore the rapidly evolving landscape of go-to-market strategies in the age of AI. They dive into how artificial intelligence and organic intelligence must work in tandem to create effective modern GTM approaches. Kenan breaks down why traditional marketing roles are changing, why SDRs might need to pivot, and how startups and small businesses can leverage AI to compete with larger companies—without massive budgets or teams.</span></p> <p><br></p> <p><span>You'll get actionable insights on choosing the right tech stack, understanding the difference between generative and agentic AI, and how to maintain high-quality data for meaningful customer interactions. This episode is essential listening for founders, business leaders, and growth strategists looking to stay ahead in an AI-powered business landscape.</span></p> <p><br></p> <p><span>To learn more about Sellerant, visit:</span><a href="https://sellerant.com/" rel="nofollow"> https://sellerant.com/</a></p> <p><br></p> <p><strong>Host:</strong><span> Ben Wiggins </span></p> <p><strong>Guest:</strong><span> Kenan Rappuchi, Founder and CEO of Sellerant</span></p> <p><br></p> <p><strong>Time Stamps: </strong></p> <p><span>(00:00 - 01:09) Introduction </span></p> <p><span>(01:10 - 05:09) Evolution of Go-to-Market Strategies </span></p> <p><span>(05:10 - 10:09) AI's Role in Modern GTM </span></p> <p><span>(10:10 - 14:49) Quality Data and Digital Experiences </span></p> <p><span>(14:50 - 18:39) Human Expertise in the AI Era </span></p> <p><span>(18:40 - 21:09) Practical Implementation for Startups </span></p> <p><span>(21:10 - 23:49) Understanding Your Target Audience </span></p> <p><span>(23:50 - 26:00) Key Takeaways and Closing</span></p> <p><br></p> <p><br></p>